While the 16 years that have passed since the first edition of this book hit the stands have been marked by an increase in sensitivity toward many ethnic, racial, and sexual minorities, the easy acceptance of stereotypes and prejudices in the portrayal, d This book challenges those who argue that we can change the world by changing the way people think. Harris shows that no matter how bizarre a people's behavior may seem, it always stems from concrete social and economic conditions. Is there a 'physics of society'? Ranging from Hobbes and Adam Smith to modern work on traffic flow and market trading, and across economics, sociology and psychology, Philip Ball shows how much we can understand of human behaviour when we cease to try to This book contains a carefully chosen set of readings about testing psychological theories in a variety of cultures In the introduction, Price-Williams points out to the reader that a great deal of psychological theory has been developed by Western resear "This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs; ; "... fascinating... ambitious and interesting... " —Canadian Advertising Foundation Newsletter; Investigates the relationship between culture and the imperialism of the West, combing the masterpieces of the Western tradition from Mansfield Park to Aida to find evidence that the concept of empire-building was embedded in the imagination of the West. Why are some countries rich and others poor? Why does a farmer in Sweden have a higher standard of living than a farmer in South Africa? Why does a schoolteacher in Switzerland earn more than one in Chicago? According to leading economic theorist John Kay |